Home Security and Automation

Decades Deep in Home Security: We Have Cracked The Code!

We’re immersed in this industry so deeply that we know exactly why you’re here. You’re a Home Security Business and your marketing team has promised you sales but so far all you have is a list of CTDs and Renters. We know this because we’ve been actively engaged with this industry for the last 10 years and we were a part of a company that has been in this industry for nearly two decades. You can safely assume that we have cracked the code.

If we work on this, you can call it an “inside job.”

Moves that create an Undeniable

We understand that Home Security is a competitive industry so we bring our A game. AdsGambit uses a strategic data-driven approach to target real homeowners actively in the market for security solutions. We leverage insights from leading consumer data platforms (CDPs) and demand-side platforms (DSPs) to build buyer personas that represent your ideal customer. This allows us to tailor targeted campaigns across all major advertising channels including social media engagement, search engine visibility, and native ads expansion.

Qualified Calls

We generate a surge of inbound calls from potential customers ready to discuss their security needs. The beautiful part? Every action is opt-in and per all necessary compliance.

High-Intent Leads

Attract qualified homeowners actively searching for security solutions, not just tire kickers. The leads are embedded with Journaya or Trustedform Lead ID ensuring TCPA compliance.

Explosive Website Traffic

Drive a surge of engaged visitors to your website and landing pages, primed for conversion. Webpages contain compliance scripts ensuring a unique tracking number is assigned to each lead.

Work Smarter: Spend Less Money, Close More Deals.

AdsGambit is the decision you won’t question for multifold reasons: industry expertise, niche-specific resources, singular focus, instant setup, and proven results.

But what did we mean by “Spend Less?”

Actually, we were being moderate. AdsGambit operates on a performance marketing model and only takes out checks when a deal is closed. So technically, you won’t be spending anything on your entire marketing venture.

How do we help close more deals?

Earlier we mentioned that marketers hit a snag with CTDs and Renters and that’s one of the biggest challenges in this industry. With years of data on installs, we can easily target consumers with good credit and homeowners and exclude unqualified prospects and audiences similar to them. Additionally, we integrate a large volume of data from CDPs and DSPs to create a persona that fits your requirements.

Did we have any luck with that?

With our creative strategies, we have successfully achieved and sustained a staggering CTR of 20%, improving the quality of the leads up to 79%, and in turn improving the conversion rate to 22%.

Your Lead's Journey: What Makes Them Say “Yes?”

Our seamless onboarding approach will help you quickly capitalize on the benefits of qualified customers. We don’t provide shared leads, we cultivate the prospect, inform them, educate them about your product and offerings then send them out to you. This personalized approach builds trust and positions your business as the trusted advisor, ultimately leading to more conversions.

The Highest Buyers' Intent

Inbound calls are directly routed to your unique DID for clear call attribution and campaign insights through streamlined product awareness so that they’re ready to make an informed decision.

  • When an interested buyer in your area searches for terms like "home security systems" or "home automation," our high-intent keyword placement ensures our ad for your product appears at the top.
  • Our ad will feature a clear "Call Now" button along with all the necessary information. When a potential customer sees our ad and wants to speak to a specialist directly, they simply click the button and directly connect with your team.
  • Each campaign receives a unique phone number (DID) so we can easily track calls generated specifically through Google Ads. Call recordings are also stored securely in our CRM, allowing us to analyze and optimize our approach.

Qualified Leads That Convert

Unlike call campaigns with limited hours, Facebook Lead Ads work around the clock. Potential customers can express their interest in home security anytime, day or night. This broadens your reach.

  • Our targeted ads appear on the Facebook and Instagram feeds of people in your service area who have shown interest in home security, are homeowners, and have good credit scores. When they see your ad, a convenient "Get Quote" button lets them instantly express their interest.
  • Clicking the button opens a pre-filled form within Facebook, eliminating the need to visit your website. This reduces friction and encourages more people to complete the form.
  • Our forms capture essential details like name, phone number, city, state, and key qualifiers like homeownership and security concerns. Additionally, the form includes an opt-in option for receiving promotional calls.

Attract Potential Prospects

Drive a wider and more lucrative audience interested in home security solutions by leveraging a multi-channel approach that goes beyond social and search. Here's how it works:

  • We create compelling ads for various platforms like search engines, social media feeds, and relevant native advertising networks. These ads target people in your service area who are actively searching for home security solutions.
  • When someone clicks on your ad, they'll be directed to a dedicated landing page on your website. This page will provide clear information about your home security services, highlight your unique selling points, and include a call to action (CTA) to encourage further engagement.
  • Your landing pages will include user-friendly forms that capture valuable information from potential customers. This could include contact details, specific security needs, or requesting a free quote.

Engaged Visitors to Buying Customers

Our product pages are exclusively designed to capture leads from potential customers who are already highly interested in your home security solutions. Here's how it works:

  • Our landing pages are optimized for a seamless and frictionless user experience. Clear and concise content highlights the benefits of your services, showcasing features and addressing common concerns.
  • Strategic calls to action (CTAs) encourage visitors to take the next step. This could be a "Get a Quote" button, a form to schedule a consultation call, or an option to download a detailed brochure.
  • Our forms are designed to capture valuable information from highly-engaged visitors. We utilize qualifying questions to assess their specific needs and security concerns.

We were struggling to generate qualified leads in the home security space. We tried to share leads and partnered with various marketing firms but the upfront cost was almost equal to the net profit. We were getting a lot of inquiries, but very few were converting into actual sales. Since partnering with AdsGambit, we've seen a dramatic shift. Their data-driven approach and laser focus on our ideal customer have resulted in a significant increase in both the quantity and quality of leads we receive."

David Lee, CEO, Home Safe Alarms

Flagship Website

Dark Knight Alarms

Dark Knight Alarms operates to deliver high-intent calls, leads, and traffic tailored for the home security market. Utilizing advanced data-driven strategies and top-tier DSPs and CDPs, we seamlessly integrate with Social, Search, and Native platforms to craft precise buyer personas. Its leads come with Journaya and TrustedForm Lead ID, ensuring you can track the buyer's lead journey and verify authenticity. This guarantees targeted outreach to creditworthy homeowners actively seeking superior home security solutions.

Visit Dark Knight Alarms

Ready to streamline your sales funnel?

Get leads, calls, and traffic set up for your business within 48 hours and surge your funnel with Schedules and Installs.

Schedule a demo to:
  • Have a brief conversation to assess what business model suits you best.
  • Discuss the volume of leads, calls, or traffic per day your team can handle.
  • Set up DIDs, APIs, and Landing pages to receive the inflow of prospects.
  • See the power of our AdsGambit firsthand with no commitment required

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